SERAM & QIOVA unveil their partnership
Combining creative engineering and innovative laser technologies
SERAM, a subsidiary of the NEYRET Group specialising in accessories and ornamentation for the luxury goods industry, has joined forces with QIOVA’s expertise in innovative femtosecond laser material processing solutions.
Thanks to the programmable multi-beam laser technology patented by QIOVA, SERAM will be able to produce an infinite variety of functional and aesthetic markings in extremely short times, on a wide range of materials: glass, metal (aluminium, zamac, brass, copper, etc.), ceramic, polymer, textile, wood, cardboard, etc.
The femtosecond laser, by means of a specific interaction of light with the material, makes it possible to obtain exceptional results, right on the product itself or on an added decoration (metal plate, leather decoration, etc.) with perfect control of precision and reproducibility.
QR codes, whether integrated into the decor or infinitely small, can now be personalised at very high speed, so that individual packs can be identified without disrupting the user experience. Digital technology will be integrated into the product in an evolutionary and retroactive way to create a link with users.
The NEYRET Group is now able to offer a global solution (Laser + Software) and can therefore provide customers with a turnkey solution, with SERAM providing the Laser part and SANSARA (also part of the NEYRET Group) providing the software environment for tracking individual products.
From the design stage right through to the digital solution, including support, these new complete decoration and traceability solutions will incorporate all the customer’s industrial constraints throughout the project.
The SERAM-QIOVA partnership has a number of challenges to address, including
– New consumer expectations: CSR/Environment/Transparency/Story Telling.
– New aesthetic branding needs: Revamping / Co-branding / Sensoriality
– New uses for products: Millennials / NFT / Phygital / Second life
– New market and regulatory requirements: AGEC Act / Anti-counterfeiting / DPP (Digital Product Passport)
To find out more about SERAM
SERAM :
Agnès JAUJOU
Product Development Studio Manager
ajaujou@seram.com
+33 (0)6 98 91 68 64
About QIOVA:
Since 2011, QIOVA has been pioneering the development of high-speed industrial laser solutions for the precise processing of materials.
Their vision is based on 2 fundamental convictions:
– The laser is the production tool of the future. Thanks to its unrivalled advantages such as high resolution, permanent, non-contact and consumable-free processing, laser light offers superior added value with a minimal environmental footprint.
– Productivity is the key driver for the wider adoption of lasers in industry. With the wide choice of high-power industrial lasers available today, the limiting factor in productivity lies in the ability to deliver the light to the part in the most efficient way. Standard approaches have reached their limit; better tools are needed for new mass applications.
QIOVA’s unique programmable multi-beam technology ensures that our customers produce in optimum conditions, whatever the situation.
VULQ1 modules and systems give manufacturers the production tools they need to drive the 4th industrial revolution.
www.qiova.com
About SERAM :
An expert in decorative and identification accessories for over 35 years, SERAM, a subsidiary of the NEYRET group, supports you in your search for technical and creative solutions to decorate, distinguish, sublimate and identify your products, packaging and marketing environment.
Hundreds of materials, numerous, varied and sometimes unique skills, a style team driven by a passion for detail and design, an innovation department and a product development studio enable us to create thousands of products tailored to your requirements every year.
With 250 million pieces sold each year, and with factories and logistics centres in China, Sri Lanka and Madagascar, sales offices in Paris and Hong Kong, and headquarters in the Auvergne – Rhône Alpes region, SERAM is the world leader in its category.
NEYRET, a French family group founded in 1823, with 1,200 employees in 8 countries. A privileged partner of luxury and fashion brands, NEYRET deploys its creative engineering offer in the production of ribbons, labels and accessories for textile and multi-material ornamentation. Guided by the values of passion, respect and excellence, and with Corporate Social Responsibility as its guiding principle, the NEYRET group is today enriching its traditional know-how with strategic innovations in digital service and eco-design.
www.seram.com
